The magnificent coast of Adjara, with its subtropical climate and a 21-kilometer stretch of beaches, offers an unforgettable experience in warm waters with temperatures ranging from 21 to 29°C. Batumi, with its comfortable atmosphere and unique natural surroundings, is enveloped year-round in the scents of the sea, acacia, and magnolias. Even in January, temperatures don’t drop below +7-10°C, making the city a year-round destination for relaxation.
A range of options is available for skiing enthusiasts in Adjara. At an altitude of 2000 – 2500, the climate is humid here, winter relatively cold and long while summer is short and cool. In the highlands of Adjara construction of ski resorts are undergoing intensively. They are not only suitable for winter sports aficionados but offer healthcare and recreational conditions on all seasons of the year. Ski resort ‘Goderdzi’, located 2350m above sea level, has already been opened, receiving over 20 000 guests per year.
The mountainous region of Adjara offers a wide variety of eco-tourism activities. Birdwatching, walks through subtropical forests, hikes across sand dunes, motorboat rides, visits to sphagnum bogs, ziplining, ascents to picturesque lakes, and excursions to cultural landmarks, monasteries, and ancient bridges are just a glimpse of what awaits nature enthusiasts. Kobuleti, Kintrishi, Mtirala, and Machakhela protected territories, Batumi Botanical Garden, Green Lake, Goderdzi forest, sand dunes and a few other breathtaking places will be a new discovery for you.
Adjara has gained a leading position in the international MICE market due to its numerous high-quality events. Modern and well-equipped infrastructure, delicious local cuisine, world-class services, and a charming atmosphere make the region an excellent choice for hosting meetings, conferences, and exhibitions.
Winemaking in Georgia dates all the way back to 8000 BC. The traditional Georgian winemaking technique, which uses a traditional clay vessel called a "kvevri", is a part of the UNESCO Intangible Cultural Heritage Lists. In western Georgia, Ajara has one of the longest lasting traditions of winemaking; Keda Municipality boasts the most well-developed wine culture. "Kedis Tsolikauri" and "Chkhaveri" are two wines produced in Georgia that are unique to Ajara.
Gambling has become a popular tourism offering in Batumi. The city has a wide array of casinos available to local as well as foreign gamblers. At present, the majority of casinos in Batumi are located in within Batumi's upscale hotels. The recent constructions of upscale hotels in Batumi point to the further development of the casino industry in Ajara.
In recent years, Batumi has made a significant step forward and has become a real center of the region's tourism sector.
In 2023, Batumi welcomed over 2.5 million tourists, saw a 15% population rise, and experienced 8-10% annual growth in real estate prices.